Name It or Face It (NIFI) is a unique trivia game originally set up for TV. It has two modes: the Name It mode and the Face It mode.
The promoters wanted to adapt the TV game for mobile. The challenge was optimising such a robust game conceptualised for a live TV audience for mobile play. I spent a few weeks with the team to understand the gameplay. I created the logo and other brand identity elements. I also designed the mobile app for the game.